Magical

Magical is an AI text expander and automation tool that cuts down the repetitive typing, data entry and messaging that eats into your day. It lives in your browser and works across the apps and sites you already use, so there is no new platform to learn.

What it does

With Magical you create short shortcuts that expand into full messages, replies or snippets, and the built-in AI can help write and personalize those responses on the fly. Beyond text, it can autofill forms and move information between tabs and applications, so tasks like updating a CRM or sending the same follow-up dozens of times become near-instant.

Who it’s for

Magical is especially handy for sales, support, recruiting and operations teams whose work involves the same phrases and data over and over. If you find yourself copying, pasting and retyping the same things all day, it removes that friction. A free plan covers the essentials, with more advanced automation on paid tiers — check the website for current details.