Recraft

What is Recraft?

Recraft is an AI image generation and design tool aimed at designers and brands. Beyond typical text-to-image output, it can produce true vector graphics as SVG, which makes it valuable for logos, icons, and illustrations that need to scale cleanly. You work on an infinite canvas, generating, arranging, and refining images in one place.

Within the image category, its standout features are custom styles and consistency. You can define a visual style and reuse it so a whole set of icons or illustrations shares the same look, and it renders text inside images more reliably than many generators, which helps with posters and mockups.

Who is it for?

Recraft suits designers, marketers, and product teams who need coherent visual assets rather than one-off pictures. The vector output appeals to anyone building icon sets, brand illustrations, or graphics destined for print and UI, while raster generation covers photos and richer scenes.

A free tier with limited daily credits lets you try the core tools, and paid plans from around $12 per month unlock more generations, styles, and features. Editing, upscaling, and style controls help turn a rough result into a finished asset, though complex prompts may take a few iterations to get right. For teams that care about on-brand, reusable imagery and scalable vectors, Recraft is a distinctive option in the AI image space.