Make
Visual automation platform for building powerful workflows and AI scenarios.
Free plan; paid from around $9/mo.
Make is a visual automation platform in the business category that lets you connect apps and design workflows on a drag-and-drop canvas. Instead of a linear list of steps, you arrange modules on a flowchart, giving you clear control over how data moves, branches and loops between services.
What it does
Make shines at complex, multi-step automation. Routers split a scenario down different paths, iterators and aggregators loop over collections, and error handlers keep things running when an app misbehaves. On the AI side, Make connects to OpenAI, Anthropic and other model providers, and its Make AI Agents let you build assistants that reason over live data and trigger actions across your stack. A universal HTTP module and data stores mean you can integrate almost any service, even ones without a prebuilt connector.
Who it’s for
Make appeals to operations teams, agencies and technical builders who want more power and cheaper operations than entry-level tools provide. The free plan covers experimentation, while paid tiers from around $9/mo raise operation limits and unlock faster scheduling. The visual approach rewards a little learning with automations that would be awkward to express elsewhere.
Key features
- Visual drag-and-drop canvas for building multi-step scenarios
- Modules for 2,000+ apps plus a universal HTTP module
- AI Agents and connectors for OpenAI, Anthropic and more
- Routers, filters, iterators and error handling for complex logic
- Data stores and built-in tools for transforming records
- Scheduling, webhooks and instant triggers
Pros & cons
👍 Pros
- Visual canvas gives fine control over complex, branching flows
- Competitive per-operation pricing for advanced automations
👎 Cons
- Steeper learning curve than simpler automation tools
- Fewer native integrations than the largest competitors
Make — FAQ
Is Make free?
Yes, Make offers a free plan with a monthly operations quota. Paid plans start around $9/mo and add more operations, faster scheduling and advanced features.
How is Make different from Zapier?
Make uses a visual canvas where you connect modules on a flowchart, giving finer control over data, branching and loops. It is often more affordable per operation for complex workflows.
Can Make use AI?
Yes. Make connects to OpenAI, Anthropic and other AI services, and offers Make AI Agents plus an AI assistant to help build and run intelligent, multi-step scenarios.
Do I need to code to use Make?
No. Scenarios are built visually by linking app modules. Advanced users can add custom functions, JSON handling and HTTP requests, but coding is optional.





